Network Creative Group - Network Marketing

NETWORK MARKETING

NCG has taken BlueHighways TV from development to reality in just over 2 years. In August 2005 BHTV was launched on a Free Video On Demand platform with Bresnan Communications. Since then the Company has expanded to 3 million VOD households by launching on all Charter Communications and many Insight Communications VOD markets. This early offering of select BlueHighways TV programs serves to whet the appetite of viewers for our exclusive roots music and distinctive documentary programming. We believe fans will start anticipating the linear launch of BlueHighways TV following a sampling of our VOD programming on their cable system.

BHTV programming is also available in over 25 million households on DISH, DirecTV and MediaCom through a syndication agreement with RFD-TV. This syndicated programming is heavily branded as BlueHighways TV which has led to a great deal of grassroots awareness among the consumers. Viewer response, through e-mails and letters, to our roots music and documentary programming is compiled and used to assist our affiliate marketing efforts.

As part of a strategy to encompass the use of emerging technologies for distribution, the Company has also entered the broadband market place by launching over 40 hours of content on Google Video’s download and streaming platform.

NCG has employed several industry professionals on a consulting basis to develop the marketing and investment plan for the network. This has allowed NCG to present a realistic and viable business plan to cable MSO’s (Multi System Operators), DBS companies DirecTV and DISH, and investment or venture capital companies.
The BlueHighways TV Marketing team is lead by Denise T. Hitchcock; APR who is the Vice President of Marketing and Public Relations. BHTV also employs the talents of Denver based marketing firm, October Strategies with principals Lela Cocoros and LaRae Marsik.

The preparation for BlueHighways TV’s entrance into the marketplace has been guided by research (Horowitz and Company, Omnibus study Oct. 2003) and the direct consumer testing that has been a result of having our programming available to the consumer via syndication and VOD. A request for viewer comments continues to confirm our research data as to viewer popularity.

The unique BlueHighways style and themes of programming can not be seen currently anywhere else in the television landscape. We speak to a large segment of our country’s population that is under served by current programming offerings. Our research has pointed to our potential for popularity with consumers and our viewer responses have born the truth in this research data. Management believes that BlueHighways TV continues to be a very attractive programming service to the main content providers of Cable and Direct Broadcast Satellite (DBS), but also the emerging technologies of wireless, broadband and power lines.